Espolòn Tequila Pop-Up Immerses Consumers in Crystal-Clear Waters of Mexico

For the launch of its new premium product Cristalino, Espolòn Tequila transported attendees to Mexico’s Yucatán Peninsula through an immersive, pop-up activation in New York City’s SoHo neighborhood amid digital water projections, interactive experiences, music performances and more. CM sister pub Event Marketer has the story.

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