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Experiential Inspiration: 15 Brand Activations from the Super Bowl
If you’re looking some experiential inspiration, check out these 15 brand activations from the Super Bowl in Las Vegas last month featured in a special report in CM sister pub Event Marketer—from the...
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Six Solid Brand Activations at SXSW 2024
At this year’s SXSW Conference and Festival, CM sister pub Event Marketer was on the ground in-person, exploring brand activations across the city of Austin. “The 38th edition of the SXSW Conference...
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Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator...
Mastercard will launch the second iteration of its Artist Accelerator program next month, which equips emerging artists with tools to thrive in the digital economy, including merchandizing, marketing,...
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United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New...
SeaWorld has launched its first brand campaign in several years to coincide with its 60th year in business. The campaign’s hero creative, dubbed “So Many Worlds to Love,” takes you through a day at...
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Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and...
When odor elimination product Poo~Pourri rebranded to the more odor-agnostic ~Pourri a few years ago, it by no means left its original brand identity behind. Because if it had, the copywriting team’s...
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Brands on Fire: Meta’s Head of Experiential & Creative, Global Experiences,...
Photo credit: Luke Hayes When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity last week, it once again tapped the creative vision of Es...
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Topo Chico’s Marketing Director Talks Summer Airstream Partnership and...
This summer Topo Chico Hard Seltzer partnered with Airstream to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung...
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Essence Ventures EVP of Experiential on Festival Engagement, Activations and...
Editor’s Note: In a wide-ranging marketing executive Q&A, CM sister pub Event Marketer spoke with Michael Barclay, Executive Vice President of Experiential at Essence Ventures, on 30 years of...
View ArticleBehind e.l.f. Cosmetics’ Indy 500 Sponsorship and Purdue University Partnership
Editor’s Note: While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500...
View ArticleAudible’s Head of Brand and Content Marketing on Experiential, Digital and...
Editor’s Note: Though originally an audio brand, Audible now leads with marketing activations popping up at festivals, international events and fan cons, all with the goal of reaching new audiences...
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