Auto, Finance and Tech: 9 Brands at Sundance
Editor’s Note: Brands activating at the Sundance Film Festival earlier this month—from Chase to Acura to Audible to Dropbox—continue to elevate their presence at the annual event amid an audience of...
View Article6 Standout Multi-platform Super Bowl Campaigns
Editor’s Note: According to Adtaxi’s 2025 Super Bowl Survey, nearly 70% of the game’s total audience will use secondary media to engage with Super Bowl-related content. PRNEWS, a Chief Marketer Network...
View ArticleFestival Roundup: Top 20 Brand Activations at SXSW 2025
Editor’s Note: With its focus on music, tech and entertainment, the annual SXSW Conference & Festivals in Austin showcase some of the most creative activations across the experiential marketing...
View ArticleCrayola Appeals to Kids and Nostalgic Adults with Its ‘Most Colorful Reunion...
Forget about retirement parties. Crayola is holding a year-long “unretirement” party for eight of its crayon colors. On March 21, International Colour Day, Crayola launched “The Most Colorful Reunion...
View ArticleSix Winning Experiential Strategies at the 2025 NCAA Women’s Final Four
Editor’s Note: The NCAA Women’s Basketball National Championship game between UConn and South Carolina drew a crowd of nearly 20,000 people and 8.5 million viewers—the third most-watched women’s...
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Skincare Experiences: Eight Tactics to Use in Marketing Activations
Editor’s Note: The global skincare industry—worth a whopping $186 billion—is a highly competitive market. So to cut through the clutter, many brands are leveraging experiential marketing as a way to...
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Coachella Marketing Roundup: 21 Brand Experiences
Editor’s Note: The Coachella Valley Music and Arts Festival last month shined a light on some of the latest trends in experiential marketing. Chief Marketer Network publication Event Marketer explores...
View Article12 Brand Experiences at the 2025 Miami Grand Prix
Editor’s Note: The Formula 1 Crypto.com Miami Grand Prix, now in its fourth year, drew nearly 300,000 fans and a dozen activations to its three-day event last month. Event Marketer, a Chief Marketer...
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Meta’s Head of Experiential and Creative, Global Experiences, Shares Cannes...
The Cannes Lions International Festival of Creativity, which officially kicked off June 16, draws tens of thousands of global marketing, advertising and creative professionals to the French Riviera...
View Article20 Brand Experiences from Cannes Lions 2025
Editor’s Note: Multiple brands once again descended upon the Côte d’Azur for the Cannes Lions International Festival of Creativity to entertain marketing, advertising and comms professionals with...
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