Bringing to life an experience based on the iconic IP from the classic film “Grease” had to be authentic first and foremost. Event Marketer explores how Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series, “Grease: Rise of the Pink Ladies,” by expertly striking the balance between catering to superfans and newcomers to the iconic franchise.
The post How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series appeared first on Chief Marketer.
