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Measuring the ROI of Live Experiences
It would seem that, when it comes to delivering ROI (or not), there would be two major types of experiential marketing: that which does deliver ROI and that which doesn’t deliver ROI. But, in a classic...
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3 Reasons Experiential Brand Homes Deliver Strong ROI
Experiential brand homes fully immerse consumers in the brand. They might pop up temporarily, or be stationary, like The Heineken Experience in Amsterdam, a top attraction, or The World of Coca-Cola in...
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Measuring the ROI of Live Experiences
It would seem that, when it comes to delivering ROI (or not), there would be two major types of experiential marketing: that which does deliver ROI and that which doesn’t deliver ROI. But, in a classic...
View ArticleClik here to view.
3 Reasons Experiential Brand Homes Deliver Strong ROI
Experiential brand homes fully immerse consumers in the brand. They might pop up temporarily, or be stationary, like The Heineken Experience in Amsterdam, a top attraction, or The World of Coca-Cola in...
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3 Sectors Poised for Experiential Success in 2018
Experiential marketing is transforming and elevating the customer experience while meeting the modern expectation of constant personalization. It’s not just trade show booths and convention room...
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Tweet—and a Knorr Meal will Appear at Your Door
Food and beverage brand Korr has a lot going on this week. It is launching a free home delivery service for its One Skillet Meals and celebrating National Farmers Market Week. Knorr, owned by Unilever,...
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“Whatever Froots Your Loops” Takes on Bullying with United Way
Kellogg’s Froot Loops and United Way have partnered for a local anti-bullying campaign. To recognize the importance of National Friendship Day, Aug. 5, United Way of King County and United Way of the...
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Burrow Sets Up in NYC Storefronts with Interactive Fortune Teller
Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets. Step Right Up, the signs says, encouraging passersby...
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Subaru Roams the Great Outdoors with Unique Events and Promotions
Subaru of America is on the road again with outdoor outfitter REI to meld the two entities love of the great outdoors with thousands of like-minded outdoor adventurers and enthusiasts. Across the...
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Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago
Victoria’s Secret’s lifestyle brand PINK has revamped its loyalty program and is getting the word out with a blowout event in Chicago this Saturday. A branded double-decker bus—the brand’s first—will...
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Security Firm ADT Shows Consumers True Value in Items Lies with Memories
Over the weekend, ADT, a provider of residential, small and large business electronic security systems, presented the “Gallery of Valuables” at Grand Central Station in New York city featuring some of...
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Visible’s Intentional Typos Call for “Unlimited Massages”
A play on words can often grab attention, but start-up, all-digital phone service Visible has taken that strategy to a whole new level. The brand is using billboard “typos” as the catalyst to create...
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Dewar’s Infuses Caribbean Vibe to Recruit New Customers
Dewar’s has launched Caribbean Smooth—a blend of Scottish and Caribbean flavors—with a bold global campaign. The whisky is a new product extension launching this month in the U.S., with an immersive...
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Modern Warfare Takes Over Burger King in LA
In the run up to the highly anticipated release of Call of Duty: Modern Warfare, big brands wanted to get in the game. Last month, a Long Beach, CA, Burger King was turned into a real-world replica of...
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Visible’s CMO on Creating Consumer Connections Through Experiences
Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers. Because let’s face it: Customers tend to reach out to providers when there is a problem...
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From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season
Where do marketers go for creative inspiration? When we’ve posed this question to executives through the years, we’ve heard one piece of advice, time and time again: Get out there and see what other...
View ArticleExperiential Marketing Trends of the Year: 10 Case Studies
Experiential marketing had a banner year in 2019. According to an event marketing report from Bizzabo, 50 percent of companies surveyed were spending nearly a quarter of their marketing budgets on...
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Mountain Dew Marketing VP Nicole Portwood on Dew’s ‘Culture of Doing’
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. — The start of the year is a time for resolutions and refocus for many brands. For Mountain Dew,...
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Nine Event Sponsorship Activations From the 2020 Sundance Film Festival
The annual Sundance Film Festival, which takes place each January in Park City, UT, is a wrap. As the largest independent film festival in the U.S., the 12-day affair is an optimal place for marketers...
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TikTok, Bud, P&G: Branded Experiences From Super Bowl LIV
Being on the ground at the Super Bowl is a brand marketer’s dream—but the competition for catching consumers’ attention can be fierce. Brands must go all out with their activations to cut through the...
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