After a three-year hiatus, one of the experiential marketing industry’s largest annual showcases returned to downtown Austin last week—and a flurry of brands showed up to play. Event Marketer reports on some of the standout in-person activations at SXSW 2022, from Cheetos’ “hands-free” fun house to FX’s psychedelic journey through “Atlanta” to HBO Max’s buzzworthy NYC subway-themed event.
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