PHOTO TOUR: 12 Brand Experiences From the Governors Ball Festival in New York...
The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a...
View ArticleBrands on Fire: Bombay Sapphire
It’s not every day that you can take home an artwork valued at $30,000 simply because you enjoyed it more than everyone else did. But thanks to an unusual art experience designed by Bombay Sapphire...
View ArticleFive Brand Experiences at 2021 New York Comic Con
Though this year’s New York Comic Con wasn’t the largest it’s been in recent years, several brands delivered compelling activations nonetheless—from a creepy “Chucky” stunt by NBCU to a carnival-like...
View ArticleHow Sephora Transformed Its House of Beauty Experience Into a Virtual Playground
Here’s a look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground with expert-led demos, live Q&As, games and photo ops, according to a case study...
View ArticleCoors Banquet and Lifestyle Brand Brixton Partner on Live Music Event to...
Here is how Coors Banquet partnered with lifestyle brand Brixton to host a live music experience that benefitted the Wildland Firefighter Foundation while also providing a platform to promote its...
View ArticleMichelob ULTRA Reverse-Pivots Its Fitness Platform MOVEMENT to a Hybrid Event
Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times. Featuring virtual and in-person...
View ArticleRoundup: How Brands Approached In-Person Experiences This Holiday Season
Here is how how brands approached holiday-themed experiential activations this season, according to a roundup in Event Marketer—from Amazon’s first smart holiday window to KFC’s Firelog Cabin pop-up...
View ArticleHow Intel’s Digital-First Experience at CES Engaged Attendees
While many companies chose to cancel their planned physical experiences at CES earlier this month, one brand stayed the course thanks to a hybrid event strategy that was already in place. We explore...
View ArticleFour Ways AT&T Will Engage Covid-Era Consumers in 2022
In the coming year, AT&T plans to engage consumers with experiences through embracing flexibility, reevaluating measurement tactics, adopting new event technologies and personalizing the customer...
View Article‘Bowie 75’ Retail Pop-Up Celebrates Music Icon’s Birthday in New York and London
In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two...
View ArticleCreative Brand Experiences at Super Bowl LVI in Los Angeles
In contrast to last year’s big game, which limited in-person attendance along with sponsorship activations, Super Bowl LVI included a crop of live experiences that reflected event marketers’ creative...
View ArticleHoliday Marketing: Six Valentine’s Day Brand Experiences
Check out these Valentine’s Day marketing activations, according to coverage in Event Marketer, from Denny’s Las Vegas weddings to Godiva’s giant box installation to Tiffany & Co.’s Empire State...
View ArticleHow B2B Marketers Are Converting Virtual Events Into IRL Experiences
As in-person experiences continue their revival, marketers charged with engaging customers through events are developing a new skill set: the ability to pivot a virtual event into a real-world...
View ArticleFive Tips on Building a More Sustainable Event
In the world of experiential marketing, creating more sustainable events and minimizing carbon footprints is top of mind. Event Marketer looks at how the yearly exhibition for the commercial...
View ArticleVox Media’s PIVOT MIA Conference Brings Futuristic Tech Themes to Life
Vox Media’s inaugural Pivot MIA conference, which is based on its “Pivot” podcast that covers the intersection of technology all aspects of life, recently activated a future-of-tech-themed event with...
View ArticleSXSW 2022: How 15 Brands Activated In-Person Experiences
After a three-year hiatus, one of the experiential marketing industry’s largest annual showcases returned to downtown Austin last week—and a flurry of brands showed up to play. Event Marketer reports...
View ArticleNever Mind the Next Normal: Bring On the New Now
By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way...
View ArticleEvent Marketer Unveils the 2022 B2B Marketing Dream Team
Presenting this year’s Dream Team, a crop of marketing executives handpicked annually by sister pub EM for their ability to navigate the increasingly complex world of B2B event marketing. Read how...
View ArticleKind Snacks’ Pops Up a Secret Farmers Market in New York City
A recent brand activation from Kind Snacks in New York City featured a secret farmers market behind a faux vending machine to promote healthy eating choices and consuming more nature-made foods. The...
View ArticlePepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences
If a tree falls in the woods and no one is around to hear it, does it make it sound? The age-old question, typically considered a philosophical thought experiment, can be applied to marketing as...
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