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PHOTO TOUR: 12 Brand Experiences From the Governors Ball Festival in New York...

The New York City-based Governors Ball festival, which took place Sept. 24-26, celebrated its 10-year anniversary this summer with brand new digs at Citi Field in Flushing, Queens, and more than a...

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Brands on Fire: Bombay Sapphire

It’s not every day that you can take home an artwork valued at $30,000 simply because you enjoyed it more than everyone else did. But thanks to an unusual art experience designed by Bombay Sapphire...

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Five Brand Experiences at 2021 New York Comic Con

Though this year’s New York Comic Con wasn’t the largest it’s been in recent years, several brands delivered compelling activations nonetheless—from a creepy “Chucky” stunt by NBCU to a carnival-like...

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How Sephora Transformed Its House of Beauty Experience Into a Virtual Playground

Here’s a look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground with expert-led demos, live Q&As, games and photo ops, according to a case study...

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Coors Banquet and Lifestyle Brand Brixton Partner on Live Music Event to...

Here is how Coors Banquet partnered with lifestyle brand Brixton to host a live music experience that benefitted the Wildland Firefighter Foundation while also providing a platform to promote its...

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Michelob ULTRA Reverse-Pivots Its Fitness Platform MOVEMENT to a Hybrid Event

Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times. Featuring virtual and in-person...

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Roundup: How Brands Approached In-Person Experiences This Holiday Season

Here is how how brands approached holiday-themed experiential activations this season, according to a roundup in Event Marketer—from Amazon’s first smart holiday window to KFC’s Firelog Cabin pop-up...

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How Intel’s Digital-First Experience at CES Engaged Attendees

While many companies chose to cancel their planned physical experiences at CES earlier this month, one brand stayed the course thanks to a hybrid event strategy that was already in place. We explore...

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Four Ways AT&T Will Engage Covid-Era Consumers in 2022

In the coming year, AT&T plans to engage consumers with experiences through embracing flexibility, reevaluating measurement tactics, adopting new event technologies and personalizing the customer...

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‘Bowie 75’ Retail Pop-Up Celebrates Music Icon’s Birthday in New York and London

In celebration of David Bowie’s 75th birthday on Jan. 8, the estate of the iconic performer activated two retail pop-up activations in New York City’s SoHo neighborhood and London’s Regent Street, two...

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Creative Brand Experiences at Super Bowl LVI in Los Angeles

In contrast to last year’s big game, which limited in-person attendance along with sponsorship activations, Super Bowl LVI included a crop of live experiences that reflected event marketers’ creative...

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Holiday Marketing: Six Valentine’s Day Brand Experiences

Check out these Valentine’s Day marketing activations, according to coverage in Event Marketer, from Denny’s Las Vegas weddings to Godiva’s giant box installation to Tiffany & Co.’s Empire State...

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How B2B Marketers Are Converting Virtual Events Into IRL Experiences

As in-person experiences continue their revival, marketers charged with engaging customers through events are developing a new skill set: the ability to pivot a virtual event into a real-world...

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Five Tips on Building a More Sustainable Event

In the world of experiential marketing, creating more sustainable events and minimizing carbon footprints is top of mind. Event Marketer looks at how the yearly exhibition for the commercial...

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Vox Media’s PIVOT MIA Conference Brings Futuristic Tech Themes to Life

Vox Media’s inaugural Pivot MIA conference, which is based on its “Pivot” podcast that covers the intersection of technology all aspects of life, recently activated a future-of-tech-themed event with...

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SXSW 2022: How 15 Brands Activated In-Person Experiences

After a three-year hiatus, one of the experiential marketing industry’s largest annual showcases returned to downtown Austin last week—and a flurry of brands showed up to play. Event Marketer reports...

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Never Mind the Next Normal: Bring On the New Now

By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way...

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Event Marketer Unveils the 2022 B2B Marketing Dream Team

Presenting this year’s Dream Team, a crop of marketing executives handpicked annually by sister pub EM for their ability to navigate the increasingly complex world of B2B event marketing. Read how...

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Kind Snacks’ Pops Up a Secret Farmers Market in New York City

A recent brand activation from Kind Snacks in New York City featured a secret farmers market behind a faux vending machine to promote healthy eating choices and consuming more nature-made foods. The...

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Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences

If a tree falls in the woods and no one is around to hear it, does it make it sound? The age-old question, typically considered a philosophical thought experiment, can be applied to marketing as...

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