Victoria Gagliardi, Cadillac’s Brand Partnerships and Experiences Lead, discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED installation supporting the LYRIQ, its first fully all-electric vehicle. CM sister pub Event Marketer has the story.
The post Cadillac Discusses Its Immersive Storytelling Vehicle for the LYRIQ, The ELECTRIQ Theater appeared first on Chief Marketer.