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Key Takeaways From the Experiential Marketing Summit From Nestlé USA,...
Following are several takeaways from Event Marketer‘s 20th annual Experiential Marketing Summit in Las Vegas last week, which featured high-profile keynotes from marketing executives at Nestlé USA,...
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Pizza Hut Activates an IRL ‘Struggle Bus’ Tour for NCAA Men’s Basketball Fans
In a creative, pop culture-forward mobile tour, Pizza Hut delivered for millennial and Gen Z consumers who were “on the struggle bus”… by showing up in an actual struggle bus. Event Marketer explores...
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Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz
In the world of experiential, audio-centric activations and events are on the rise. Event Marketer covers how five brands have stimulated attendees’ senses to create more compelling and memorable...
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Not Just Another Pretty Booth: Paul Mitchell’s AR-Fueled Garden Activation
Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference recently leveraged a mix of augmented reality-fueled storytelling and sensory touchpoints to...
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PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return
The Cannes Lions International Festival of Creativity descended upon the south of France in person last week, after a three-year hiatus, to honor some of the marketing and advertising industry’s most...
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Pride Month 2022 Activation Roundup: Taco Bell, Jägermeister, Yahoo and More
Pride Month ushered in a slew of compelling experiential brand campaigns that celebrated and supported the LGBTQ+ community. Check out this roundup of Pride-themed activations, assembled by CM sister...
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Infillion CMO Discusses Cannes Activation, Brand Marketing in Tech and...
Dozens of media and tech brands activated at the Cannes Lions International Festival of Creativity last month, from big tech on the beach to adtech along yacht row to pop-ups from newcomers along the...
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Cadillac Discusses Its Immersive Storytelling Vehicle for the LYRIQ, The...
Victoria Gagliardi, Cadillac’s Brand Partnerships and Experiences Lead, discusses the concept, messaging and strategic goals behind The ELECTRIQ Theater experience, the company’s new immersive LED...
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Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential...
In its first experiential tour, Ghirardelli activated a sampling campaign that positioned its chocolate squares as a delicious centerpiece to an American campfire classic: the s’more. In a piece from...
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Six Brand Experiences From San Diego Comic-Con
Check out this photo tour of six can’t-miss activations from San Diego Comic-Con following its three-year hiatus, according to coverage in Event Marketer, from Audible’s massive sand sculptures to...
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Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes,...
True to form, Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity, which ran live and in person, June 20-24, was as playful and irreverent as it was informative. The...
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Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form...
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival of Creativity, designed to entertain, educate and inspire...
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How American Express’ Annual Business Class Live Celebrated a Decade of...
American Express’s latest Business Class Live is a free annual conference designed to democratize business education by providing free services, workshops and inspiration for small businesses. Event...
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Forrester Event Trends Report Points to Virtual Formats, Sustainability,...
Over the past 24 months, virtual events—and, more recently, hybrid formats—have proven crucial alternatives to in-person engagement during a time of unprecedented global disruption. And despite the...
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The Return of Cannes Lions: Five Activation-Rich Brand Experiences
In a normal year (ah, to dream of such things!), the Cannes Lions International Festival of Creativity, which attracts thousands of attendees to the Côte d’Azur each June, might draw criticism for...
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Walmart Launches First-Ever Incubator for Retail Innovation
Walmart has launched its first-ever innovation incubator, dubbed Blue Labs, with the goal of developing experiential technology, retail innovation and collaboration with startups. CM sister pub Event...
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Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con
We shared a preview of San Diego Comic-Con’s most impressive brand activations back in July—and now the full-fledged field report from CM sister pub Event Marketer has arrived. Check out how AMC,...
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CPG Brands Lean Into Quirky Culinary Events to Engage Consumers
Several CPG brands are leaning into experiential culinary programs with quirky, multisensory pop-ups, according to coverage in Event Marketer—from a four-course meal featuring potato chips to a cat...
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iHeartMedia CMO and State Farm VP Discuss New Metaverse Activation on Roblox
Consumers may not initially equate live music, gaming and the metaverse with an insurance brand—but with its recent launch on Roblox, State Farm is looking to change all that. “We’re in a category...
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10 Ways to Ensure Influencer Events Impact the Bottom Line
Influencer marketing partnerships comprise a key portion of many companies’ brand awareness initiatives—and for some, they can help boost the bottom line. Event Marketer examines 10 tips for creating...
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