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Chaco Footwear Retools Promotional Marketing Programs for the COVID-19 Era
For many brands that have promotional activities planned for this year, whether for product launches, new services, increasing brand awareness or driving sales, COVID-19 has forced unplanned innovation...
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Mastercard Global CMO Raja Rajamannar Talks COVID-19 Response, Sonic Branding...
Like many CMOs across the globe, Mastercard Global CMO Raja Rajamannar has had to reassess the brand’s marketing and communications plans in the face of a crisis. Event sponsorships have been canceled,...
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WhistlePig Whiskey and Spirits Community Flaviar Create Interactive Sampling...
Rethinking marketing programs that rely on in-person engagement to raise brand awareness and create demand for products is a challenging task. But as the coronavirus era continues, examples of brands...
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The Best B2B and B2C Experiential Campaigns of the Year
The experiential marketing landscape looks vastly different than it did a year ago. Marketers have adjusted campaigns to fit new social distancing parameters, which have challenged brands to innovate...
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Brand X Challenge 2020 Winners: The Next Generation of Experiential Marketing
This year’s top 10 winners of the Brand X Challenge student experience design competition were announced by our sister pub Event Marketer this week. This talented group of undergrads, chosen from 630...
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Experiential Marketing Summit 2020
Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020. Learn why strong attendee experiences create the...
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How Chase, The Home Depot, e.l.f. Cosmetics and Corona Brought Experiences to...
With lockdowns remaining a reality for the time being, brand marketers are getting creative with their engagement tactics. The “reverse” activation trend, in which brands deliver experiences to...
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COVID-Friendly Experiential Marketing Ideas for 2021
Despite current limitations placed upon live, in-person events, the experiential marketing world has offered up creative solutions to the world’s new rules of engagement. The industry has pivoted to...
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Natty Light Activates Art Piece Made of College Diplomas for Debt Relief
With the goal of connecting with consumers safely during the pandemic while also highlighting its college debt relief program, Anheuser-Busch brand Natural Light activated an art piece comprised of...
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French’s Taps Tom Colicchio to Get Consumers to Switch From Mayo to Mustard
CM sister pub Event Marketer wrapped the Experiential Marketing Summit—spring edition—earlier this week. The talk of the show was producing experiences that are at once engaging and COVID-friendly—from...
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Brands on Fire: Visible
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart. — Does anyone find shopping for wireless data plans fun? Probably not. Nonetheless, wireless service...
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Facebook Activates a Festival-Themed Virtual Experience for its Internal GMS...
Producing a virtual event that incorporates fresh themes and engagement tactics during the pandemic is a challenge. So when Facebook held its annual internal event, the GMS Summit, it needed to shake...
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LG Mobile Tour Encourages Consumers to Minimize Their Fashion Footprints
To help consumers reduce their fashion footprint, LG Electronics activated a seven-city mobile tour designed to encourage consumers to donate unwanted clothing as a way to limit textile waste while...
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Freeform Activates a Hotel Balcony Party for the Premiere of ‘Cruel Summer’
In the world of experiential marketing, COVID-compliant events are surfacing with new, fresh formats and settings. Case in point: Freeform’s outdoor screening on April 15 for the premiere of the...
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Grey Goose Prioritizes SEO, QR Codes and Experiences in Its Post-Pandemic...
With COVID vaccinations rising and lockdowns lifting, many consumers are looking to recharge this summer, according to Martin de Dreuille, Vice President, Global Marketing for Bacardi’s Grey Goose...
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The State of Experiential Marketing: 15 Data Points
The experiential marketing industry’s comeback paints a rosy picture. Budgets are rising post-pandemic and nearly 90 percent of event marketers are now focused on in-person events. Following are 15...
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On ‘Gossip Girl’ and Marketing to Gen Z: Q&A With Pia Barlow, SVP of...
The evening before the July 8 premiere of HBO Max’s “Gossip Girl” series, an adaption of the wildly popular original show that aired for six seasons from 2007 to 2012 on The CW network, the streaming...
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FX Pops Up a Creepy Bakery to Promote ‘American Horror Story’ Series
FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District. Read about the experience in...
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Event Highlights From the Experiential Marketing Summit in Chicago
CM sister pub Event Marketer held its annual Experiential Marketing Summit last week, live and in person at Chicago’s McCormick Place. Following are a few post-event highlights from the show, from...
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Old Spice Brand VP Discusses ‘Men Have Skin Too’ Series, Experiences and...
Old Spice released the latest installment of its playful “Men Have Skin Too” commercials this week. And this time, it’s providing an outlet for women to “come clean” about stealing their significant...
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